Joshua Cohen

UX/UI Design + Creative Direction + Design Strategy


With over two decades in digital design and user experience, I bring a proven knowledge of creative strategy, vision and communication with an emphasis on transactional design & transformational customer experience for premium brands and the users that matter to them.

Creative + UI/UX

Experience Director with expertise on both agency and client side, designing award winning solutions for brands and the people who matter to them. Focused primarily in transactional design, mobile experiences, eCommerce, IoT & Transportation/Mobility.

Management + Mentorship

Experience managing small teams of diverse creative professionals in deadline driven environments, optimizing design operations and processes, leading cross functional team collaboration and mentoring staff.


An efficient and evolving toolbox of modern UX/UI design and collaboration tools including: Figma, Sketch and the Adobe Creative Suite; Miro, Mural, FigJam, JIRA/Confluence, MS Office, Keynote.
UX Master Certification Badge from Nielsen Norman Group

UX Master Certified by Nielsen Norman Group

Completed UX Master Certification (ID 1026360, October 2023) with specialties in Interaction Design and UX Management.

Work experience

Principal Experience Designer @ Mobiquity
Senior Experience Design

February 2018 - present
Wayne, PA

Translate business, data and user requirements into effective digital experiences. Lead UX and Design activities for assigned client projects and internal initiatives. Mentor and direct designers assigned to project teams.  Redesign mobile application for largest AWS Developer conference, re:Invent, updated app annually with new features and visual design; led complete re-design for v2.0 (2023 release). Planned and Created branded design systems implemented across web and mobile platforms and properties for a regional New England insurance company. Designed an experience for a highly dynamic and configurable business productivity and planner mobile app for “Big Four” consulting firm. Designed initial food ordering app and website for major Midwest convenient store chain.

Clients & Brands
Amazon/AWS, Arbella Insurance, KPMG, Kum & Go Convenient Stores, Wawa, Amica Insurance, RBC Royal Bank

Freelance Designer

October 2010 - present
Philadelphia, PA

Experience Design and Creative/Art Direction for various agencies and brands.

Agencies & Partners
CreativeMMS, Noticed, AvenueRed, Craft, NetPlus Marketing, EPAM, MOD Worldwide, Rosetta, Roska/PuseCX, Neo-Pangea, Bailey Brand Consulting, HealthTalker

Senior UX Designer @ Comcast

July 2016 - January 2017
Philadelphia, PA

Design feature enhancements and improvements for the Xfinity Services Subscription Portal where new and existing customers purchase and manage Xfinity Internet, Cable TV, and mobile phone service subscriptions. Conceive and prototype next-generation “natural language” cable TV services and equipment selection experience. Present novel design concepts and solutions to C-level executives. Collaborate with and support developers and product managers on feature implementation.

Creative Director @ Weblinc (WorkArea/VTex)

May 2014 - May 2016
Philadelphia, PA

Provided creative direction and strategy for mid-market eCommerce clients. Managed and led a team of six visual designers in the conceptualization, creation and implementation of eCommerce websites for all clients. Serve as lead visual designer on multiple client engagements. Collaborate with department leads from User Experience, Development, Project Management, Account Management, and Sales & Marketing to track internal goals, business metrics, and project status. Participate in business development activities including presentations and pitches, project estimates and budgeting, creation of sales proposals, and capabilities presentations.

Clients & Brands
FullBeauty Brands, World Wide Stereo, Simon Pearce, Costume Super Center, Woodcraft,Baudville!, Misook, Free Country, Healthy Directions, Do It Best Hardware, TahariASL, Ballys Total Fitness, Shades of Light, Paragon Sports

Design Director @ Philly.com/Philadelphia Inquirer

October 2011 - May 2014
Philadelphia, PA

Lead all user experience and design activities for a complete redesign of Philly.com, launched November 2012, serving over 2.5MM unique visitors with 87MM page views / month (5/2014). Lead all UX and design for the redesign of Philly.com’s companion mobile site, launched June 2013. Lead all UX and design for the launch of PhillyDailyNews.com, the first website for the Philadelphia Daily News tabloid. Conceptualized and designed special features and online projects for Philly.com, The Philadelphia Inquirer, Daily News. Collaborated with product managers to optimize revenue opportunities. Established user-centered design process for digital projects across the organization.

Design Director @ Empathy Lab/EPAM

January 2008 - September 2010
Conshohocken, PA

Lead visual design team, providing innovative and conceptual art direction, resource management and recruitment. Managed resourcing assignments for the entire design team across all projects. Participated in the agency’s senior leadership team that governed operations, internal processes and tools, and evaluated new business opportunities. Consulted and collaborated with internal and external partners on design strategy for eCommerce clients. Lead creative activities on multiple eCommerce, pharmaceutical/healthcare and retail projects from sales through final delivery. Participated in client-facing business development activities.

Clients & Brands
Verizon, Lexmark, 21st Century Insurance, Clarins, Cold-Eeze™/Kids-Eeze™, Cablevision, Hewlett-Packard, Fuji, Kestrel & SE Bikes, GSK, GameStop, KidsHealth, Abbott Labs

Creative Director, Partner @ Singularity Design

January 2004 - December 2008
Philadelphia, PA

Lead team of designers and others in conceptualizing, executing and delivering award winning interactive creative solutions. Developed creative briefs, sitemaps and designed concepts/prototypes to ensure the final product achieves desired results. Lead brainstorming sessions, client workshops, design reviews and critiques. Directed creative production to ensure deliverables exceeded client expectations, met stated project goals and achieved measurable results on-time and within budget. Maintained client relationships, acting as account director and project manager for multiple clients. Contributed to business development and strategy, sales proposals, project estimates/budgets and presentations resulting in increased company revenues of 45% and 172% for the years 2005 and 2006, respectively. Creative work received over 50 design awards between 2007-2008.

Clients & Brands
Kensington Computer Products, Carlisle Wide Plank Floors, University of Pennsylvania, Brandywine Realty Trust, Fiskars Brands, Kaiser-Permanente, Kremp Florists, American Red Cross, YMCA Philadelphia

Creative Director, Founder @ Elevated Pulse

January 2001 - December 2003
Philadelphia, PA

Founded interactive studio with the concept of delivering engaging interactive experiences for small and mid-sized businesses and non-profit organizations. Managed business operations including marketing, accounting and contracts, achieving revenues of over $150,000. Developed proposals and project plans for interactive projects up to $35,000. Developed website architecture documents including sitemaps, wireframes and functional requirements. Conceptualized, created and presented visual designs for interactive projects including websites, Flash websites, CD-ROMs and other digital media. Engaged and managed a network of outsourced resources including designers, developers and animators. Facilitated sale of business in Q4 2003.

Interaction Designer @ Electronic Ink (Capgemeni)

January 2000 - September 2001
Philadelphia, PA

Developed the information architecture and aesthetics for digital products. Participated in UX testing of business intranet tools and produced video summary of results. Used Flash™ to create dynamic, XML driven dashboards for financial applications. Planned, set up and managed internal multimedia studio with animation and AV capturing and editing capabilities.

Clients & Brands
New York Stock Exchange, MBNA Bank, SEI Investments

Intern @ Singularity Design

June 1998 - July 1998
Philadelphia, PA

Created web graphics for eCommerce clients. Performed website maintenance and updates to client websites. Learned to create websites using HTML. Prepared databases for eCommerce/ColdFusion website. Developed interactive promotional materials using Flash™.

Clients & Brands
Omaha Steaks, University of Pennsylvania, MDNet Guide

Intern @ Art270

January 1996 - June 1996
Jenkintown, PA


University of Maryland College Park

1996 - 2000
College Park, MD

B.A. Art Studio, Graphic Design

“...it's not just about a beautiful design with Josh but it's about the site as a digital tool to help achieve the business goals of the company or brand we're working with. He does not compromise either piece of the total project and marries amazing creative with functionality and architecture appropriate to the project.”

“He loves design and has a very keen intuition about what he does.”

Awards & Accolades

Adobe Site of the Day Award
American Red Cross Corporate Partner Award
Davey Awards (8)
Creativity Awards (8)
W3 Awards (8)
WebAwards (5)

Interactive Media Awards (8); “Best In Class: B2B”
Horizon Interactive Awards (6)
Philly Gold Awards (7)
Philadelphia Addy Awards (3)
Web Marketing Association Interactive
Advertising Awards (2)