Making wood work.

For over 75 years, WoodCraft hs been providing an experience that blends the best selection of wood working products paired with a dedication to the craft matched by no other. Its nearly 80 nationwide stores offer its customers incredible customer service and access to expert knowledge and training. 

Online, their eCommerce experience aims to do the same–blend years of expertise with effective shopping experiences that stand up to the WoodCraft tradition. The online "Projects & Guides" section serves as a destination for customers and enthusiasts to explore how-to's, shopping lists & videos so their customers can make their wood projects work.


An experience that resonates with the enthusiast

Throughout the shopping experience, customers uncover visual and content 'rewards' that engage with their inner woodworker. It's a stratgey designed to connect with customers between shopping experiences and helps position the site as a day-to-day resource for woodworking enthusiasts.

Menus that cut to the core

Navigating an immense product catalog is made easier through smart product categorization and an effective menu system. Customers can find the items they're seeking, while also offering opportunities to discover content and offers. 



Don’t be shy.

Let's create something awesome!

If you are looking for design leadership, product design, or UX support for your team or organization, I look forward to hearing from you soon.

@2023 Joshua Cohen.