21ST CENTURY INSURANCE

Simplifying complexity to increases conversions

“Best in Class” was what 21st Century Insurance was seeking with its auto insurance quote and purchase website. A brand new home page was designed to quickly get visitors started on an online quote. The quote application itself, typically complicated in nature, are presented in a few short steps. A simple set of tools allows users to compare coverage plans or customize to their needs. To service existing customers, helpful information about new products and promotions, access to account management and claim services were all incorporated into the online experience.

DESIGN DIRECTOR

ART DIRECTION
UX DESIGN
UI DESIGN
WEBSITE DESIGN

Key takeaways

  • Drive traffic to online quoting while increasing completion rates
  • Reduced customer service calls with simply designed forms and logical user feedback
  • A timely social holiday campaign to improve driver safety, and reduce insurance claims
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Project samples

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@2024 Joshua Cohen.