ARBELLA INSURANCE

Branding the moments that matter

Arbella is a regional insurer serving their neighbors in New England, protecting what matters most to their subscribers for over 35 years.

The organization is evolving quickly from an agent-centric model to better serve their customers where they are, on their devices, at any time.

A suite of complementary digital tools designed over a two year relationship - including a rebranded consumer facing website, a robust self-service portal and a complementary mobile app - empower new customers and existing subscribers to access Arbella’s layers of protection anytime, anywhere.

LEAD EXPERIENCE DESIGNER

DIGITAL BRANDING
CONTENT STRATEGY
WEBSITE DESIGN
MOBILE APP DESIGN

Key takeaways

  • A simple interface - almost transparent - earns the trust of potential customers
  • Candid, emotional imagery, navigating visitors through succinct, but articulate copy

  • Subtle interactions enhance engagement across devices without overwhelming the information or experience

Project samples

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MyArbella app

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← KPMG
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Let's connect.

We can create something awesome together!

@2024 Joshua Cohen.