Clarins

CLARINS

Recreating a powerful retail shopping experience online

An international brand that stands for beauty and science, and is renowned for their highly personalized in-store sales experience.

The creative concept attempts to replicate the sincerity and personalization of the in-store experience and introduces new customers to the brand while loyal ones can get new products and stock up on their favorites.

Enhanced online tools help to match customers with products, allowing new products to be exposed to customers to increase AOV.

DESIGN DIRECTOR

USER RESEARCH
DIGITAL BRANDING
ART DIRECTION
WEBSITE DESIGN
ECOMMERCE STRATEGY

Key takeaways

Particiapted in user and field research to understand the brand's in-store experience
Designed a content-rich shopping experience that educates and informs
Imagery helps to expose the textures, ingredients and high quality of the products
App concept to inform on proper application techniques, regimens and routines