GAMESTOP

A winning redesign concept for impassioned gamers

Re-conceptualizing GameStop’s online eCommerce experience meant taking these larger-than-life games and showcasing them in a larger-than-life way online.

At the same time, providing a world-class eCommerce experience that services a wide range of audiences is essential for business success.

As a key component of the agency pitch, the business was awarded and many of these concepts were incorporated into in-store kiosks and other touchpoints of their digital strategy.

DESIGN DIRECTOR

USER RESEARCH
UX DESIGN
UI DESIGN
DIGITAL BRANDING
WEBSITE DESIGN

Key takeaways

  • Immersive experiences that excite and inform
  • Visual elements connect passionate fans with their preferred ecosystem
  • Strategies designed to encourage retail visits
  • Innovative shopping concepts to help non-gamers find gifts for family and friends

Project samples

gamespot-00
GSTOP-1
GSTOP-2
GSTOP-3
← Clarins
→ Books-a-Million

Let's connect.

We can create something awesome together!

@2024 Joshua Cohen.