OPTIVE

Illustrating the mechanism of action for physicians

A few minutes is all most pharamceutical sales representatives have with each of their clients.

In order to quickly explain the method of action for Optive™ eye drops, this iPhone app illustrates how the product works to moisten eyes and relieve dryness.

Simple animations with interactive demonstrations engage and inform.

ART DIRECTOR

ART DIRECTION
UX DESIGN
INTERACTION DESIGN

Key takeaways

  • Simple interaction and animation to quickly communicate MOA
  • Replaces bulky physical sales models
  • Limited functionality that increase efficiency

Project samples

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@2024 Joshua Cohen.