PHILLY.COM

Increased engagement, reach and reader loyalty

The largest news site in the Philadelphia region, Philly.com relaunched in November 2012 with tremendous results. An increase in all KPIs including unique visitors, page views and time on site.

ComScore rankings increased 4 positions to 13th largest news website.

CREATIVE DIRECTOR

SERVICE DESIGN
USER RESEARCH
UX DESIGN
UI DESIGN
CONTENT STRATEGY
WEBSITE DESIGN
MOBILE DESIGN

Key takeaways

  • Conducted interviews and research over 8 months - external and internal - to improve content strategy and reader experience
  • Collaborated with newsroom staff on digital content strategy increasing reader engagement
  • Differentiated large and small screen experiences to best align with reader expectations and increase reader engagement
  • Designed and delivered new advertising and sponsorhip experiences that increased revenue opportunities
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← Brightcove
→ Tuckernuck

Let's connect.

We can create something awesome together!

@2024 Joshua Cohen.