SHADES OF LIGHT

An illuminating shopping experience that engages and inspires

Catering to both consumers and industry professionals, the design's primary goal is to inspire lighting and decorating ideas through a visually enhanced catalog.

The home page educates and informs customers about different types of lighting and design themes. Product details are presented elegantly, allowing photography and item information to be easily discovered.

Online tools for designers and lighting professionals helps expand the brand's reach and provide an enhanced level of service.

CREATIVE DIRECTOR

WEBSITE DESIGN
DIGITAL BRANDING
ECOMMERCE STRATEGY

Key takeaways

  • Elegant design treatments reflect the brand's values and customer exectations
  • Image-driven experience meant to inspire decorating and designing ideas while highlighting product details
  • Tools for designers and lighting professionals to create and manage projects for their clients

Project samples

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We can create something awesome together!

@2024 Joshua Cohen.