TUCKERNUCK

Introducing a lifestyle brand to a broader customer base

A young apparel brand, Tuckernuck, inspired by the lifestyle of Nantucket and New England, was seeking to grow their customer base.

The eCommerce experience introduces new customers to the lifestyle with articles, fit guides and sublte nautical design touches.

Existing customers will return for new brand partnerships and enahnced shopping and search features.

CREATIVE DIRECTOR

DIGITAL BRANDING
WEBSITE DESIGN
ECOMMERCE STRATEGY

Key takeaways

• Visual search experience exposes more products to customers earlier along their shopping journey
• Large product imagery to highlight textures, details and tell the brand's story
• Content strategy to introduce New England lifestyle concepts, fits and guides

Project samples

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@2024 Joshua Cohen.