WOODCRAFT

A finely crafted shopping experience for passionate customers

The WoodCraft brand is synonmous with the best in woodworking products and information reaching an audience through its network of nearly 80 stores and its reknowned catalog.

Their eCommerce experience leverages 75 years of knowledge and expertise to inspire a passionate customer base.

The "Projects & Guides" section serves as a destination for customers and enthusiasts to explore how-to's, project ideas with shopping lists & informational videos so their customers can complete their best work.

CREATIVE DIRECTOR

ART DIRECTION
DIGITAL BRANDING
UX DESIGN
CONTENT STRATEGY

Key takeaways

  • Visual 'rewards' throughtout the site help connect with woodworking enthusiasts and reiforce the brand's identity
  • Navigation and visual search make exploring an immense catalog more engaging and interactive
  • Elevated content to encourage engagement between shopping visits

Project Samples

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Let's connect.

We can create something awesome together!

@2024 Joshua Cohen.