AI-IMAGE-TAG

This image was created using Adobe Photoshop and Gemini 2.5.

cvs-promo-desktop-new
cvs-promo-mobile-new

CVS Health

CVS faced the challenge of turning complex data into user-centered experiences that guided actions across retail, pharmacy, and healthcare touchpoints.

cvs-data-desktop
cvs-data-mobile

As Lead Experience Designer, I turned CVS’s goals into stories people could believe in. Partnering with experts across retail and healthcare, I distilled data from mobile apps, in-store systems, and electronic medical records into human moments that connected across every touchpoint.

The challenge was uniting pharmacy, retail, and health under one vision of care. The solution was three storylines showing how data could drive better choices and make technology feel personal.

The result was clarity, connection, and recognition from Cognizant’s C-Suite and CVS leadership, along with a follow-up engagement that proved good ideas don’t end but continue to evolve.

YEAR:

2023

PLATFORM:

Executive Presentation

TEAM:

Principal Experience Designer, Account Strategist, SMEs,

YEAR:

2023

PLATFORM:

Executive Presentation

TEAM:

Principal Experience Designer, Account Strategist, SMEs,

cvs-01-D
cvs-02-D
cvs-03-D
cvs-04-D

Links disparate data across channels to real-world actions that support better health.

cvs2-01-D
cvs2-02a-D
cvs2-03-D

Streamline routine tasks through natural, time-saving voice and chat interactions.

cvs-01-m
cvs-02-m
cvs-03-m
cvs-04-m

Links disparate data across channels to real-world actions that support better health.

cvs2-01a-m
cvs2-02-m
cvs2-03-m

Streamline routine tasks through natural, time-saving voice and chat interactions.

👍

If you scrolled this far,
you must like what you see.

Get in touch and let’s create something amazing together!

© 2025 Joshua Cohen