Royal Caribbean
Royal Caribbean faced a critical challenge: within two weeks, they sought a strategy to leverage AI for driving revenue growth and enhancing customer satisfaction and engagement.
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As Lead Experience Designer, I led a two-week vision sprint for Royal Caribbean, exploring how AI could unlock new revenue streams and elevate the guest experience. Partnering with a travel industry expert and guiding a senior designer, I structured a fast-paced discovery and design process that surfaced strategic opportunities and delivered tangible, high-impact concepts.
To align the broader client team, I facilitated a collaborative workshop that identified ideas that were both feasible and differentiated, balancing bold innovation with operational reality. Together, we prototyped AI-driven personalized itineraries, predictive guest services, and dynamic onboard experiences that reimagined how travelers connect with the brand.
The result was a suite of actionable ideas that demonstrated measurable business potential, reinforced client confidence in design-led strategy, and directly informed future digital product development.
YEAR:
2024
PLATFORM:
Web, Kiosk
TEAM:
Lead Experience Designer, Senior Designer, Travel Industry SME
YEAR:
2024
PLATFORM:
Web, Kiosk
TEAM:
Lead Experience Designer, Senior Designer, Travel Industry SME
Training AI models
By answering a few questions, the user helps the AI-powered planner shape the next step.
PROBLEM
How can guests teach the AI what they want in a full cruise itinerary without using a text-based prompting interface?
SOLUTION
A short, guided set of questions allows guests to provide structured input on their preferences, budgets, and priorities, directly informing the AI-powered planner.
IMPACT
This input enables the AI to generate more accurate and personalized recommendations.
AI-powered itineraries
Personalized cruise itineraries that update in real time while maximizing revenue opportunities.
PROBLEM
How can cruise itinerary planning become easier and more adaptive to each guest’s preferences?
SOLUTION
The digital planner uses AI to create personalized itineraries that update in real time as guests adjust activities and budgets, with schedules that can be reserved and shared with family and friends.
IMPACT
AI-powered itineraries make planning easy for guests while optimizing resource use and maximizing spend.
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© 2025 Joshua Cohen